
How It All Started
Wild Blue Yonder began the way a lot of great adventures do — with a crazy idea and a lot of passion.
Nearly 30 years ago, company founder Gina Goldie found herself stuck in a hot city parking lot, two young kids in tow, wondering what she was doing with her life.
She had grown up in small towns in the Yukon and Northern Alberta — places where the there was way more wilderness than town. The city never really fit. That day, she decided it was time to find her way back.
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Later that year, Gina went rafting for the first time, despite her fear of water. It was terrifying — and thrilling. She fell in love with rivers.
So, she learned to swim, went rafting a lot, and started dreaming. Not just about getting back to nature — but about sharing her love of rivers with other people.
"From the very first season, it’s always been about connection — to the river, to the wilderness and to each other."
Fast-forward a year, and Gina had booked her first guests. Not long after, fate showed up in the form of a shaggy young guide with a purple kayak and a beat-up Toyota truck.
Johannes Zwart, more commonly known as Yo, ​arrived the same day as the new rafts. A few weeks earlier, after a wild series of coincidences and a ten-minute phone call, Gina had offered Yo a job as Trip Leader. Within two years, he was a co-owner.
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Wild Blue Yonder started with two rafts, one freshly painted old tree-planter bus, eighteen wetsuits, helmets and PFDs... and a dream.
It was chaotic. It was exhausting. It was epic. Everyone lived in tents at the campground. Gina’s kids pumped cold well water by hand to wash wetsuits. Hot chocolate was made over the fire. The first ‘chocolate chip cookies’ were bannock biscuits baked in a wood stove.
Guests and staff became friends, and the River Family was born.
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Ready to join us?
Meet the Family
Wild Blue Yonder grew from a small operation to a company with locations in two provinces.
It was exciting, and we’re proud of what we built. But, after decades of running rivers, training guides, and raising our family on the water, we found ourselves wanting something a little simpler — a little more like how it all started.
Today, we’ve come back to our roots. At our Grande Cache location, it’s mostly just the two of us — Gina and Yo — guiding trips, alongside a few trusted, longtime members of our River Family.
We’re smaller, and we like it better that way. We get to spend more time where we’re happiest — on the river, telling stories and sharing adventures with people like you.​